Half of the audience was over the age of 25, easing concerns that Divergent would only have appeal among younger demos. Launching a new franchise for Summit and parent company Lionsgate, the dystopian sci-fi adventure benefited from good word of mouth among moviegoers, who gave it an A CinemaScore despite mostly withering reviews.Īs expected, females made up the majority of the audience (69 percent). Summit Entertainment’s Divergent may not have reached the heights of Twilight or The Hunger Games, but its $56 million North American box office broke the curse that has plagued every other YA film adaptation.
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